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Updated on October 10, 2024
Do you think the digital shift only concerns certain industries? Make no mistake: organizations in all sectors can make the most of it.
To increase your competitiveness, it’s time for your company to reflect on its digital transformation strategy. Regardless of your industry − retail, construction, services, tourism, bio-food or other − you must adapt to new standards and to a clientele whose needs have changed. Digital and technology will help you meet this evolving demand and to remain competitive.
Let’s take a closer look at what digital transformation can do for you. What are its benefits and, concretely, how can you use it in your market for your business activities.
Competitive advantages for your business
Integrating digital technologies makes it possible to significantly improve all of the organization’s processes, in terms of both operations and the customer experience.
There are numerous benefits to the digital transformation, such as:
- Reducing your costs by automating activities and improving the flow of information within your organization;
- Responding to your customers’ needs more quickly and forging stronger ties with them;
- Increasing your production capacity and product and service quality;
- Attracting and retaining talent within your organization through an enhanced technology experience.
According to the latest Baromètre industriel québécois, companies that have implemented digital technologies have seen direct benefits, including an increase in productivity (83%), a reduction in repetitive or low value-added tasks (79%), an improvement in product quality (75%) and a reduction in costs (70%).
What does a digital shift entail?
This advancement, called “digital transformation”, “4.0 shift” or “industry 4.0”, consists of using new technologies to increase communication between your organization’s various components (individuals, machines, products, suppliers, distributors, etc.).
In other words, it is about optimizing the organization’s processes and services to make it more competitive, through the acquisition, processing, evaluation and interpretation of data.
What can the digital transformation do for you?
Here are tangible examples of the benefits of the digital shift in different activity sectors.
Retail sales
The integration of digital technologies enhances the customer experience by allowing consumers to view inventory status, configure products, evaluate delivery times and track the progress of products.
For example, a clothing retailer could offer its customers the opportunity to integrate a photo of themselves into its online shopping platform so that they can virtually try on certain models, sizes and colours of clothes they are interested in. The customer process could then be automated all the way through to the transaction and shipping.
Distribution
The customers of a building materials distributor, for example, could have access, via the Web, to all the products that are offered, with an illustration and their various characteristics. Customers could also find out about inventory availability, order and pay for products online, and then track the shipment progress.
Tourism
Imagine air flights are cancelled due to a snowstorm. Using artificial intelligence tools, a travel agency could automatically identify affected customers, offer them new flights, re-plan their travel itinerary and change their hotel reservation.
Manufacturing
By installing sensors on machines, real-time data can be collected and production can be proactively monitored to identify and correct problems. Another application: monitoring production with cameras makes it possible to check product quality and automate the reject process.
Agri-food
Automating farming activities and using data can help increase yields and reduce production costs, among others. For example, there are a growing number of applications for continuously monitoring the growth and health of animals and automatically regulating their diets based on the data collected.
Transformation through a step-by-step process
You have to prepare for a digital shift. It’s best to go gradually, without skipping any steps and by prioritizing projects according to your resources (human, material, technological and financial) and your ability to manage this change.
- Diagnose your current position;
- Think about your needs, the processes to be improved and how to stay competitive;
- Define your strategic objectives;
- Develop an action plan.
All industries are eligible for financial assistance under the Ministère de l’Économie et de l’Innovation du Québec’s Essor program.
Our experts are accredited and can guide you through all these stages, from digital diagnostics to the implementation plan, right through to the selection of the right technological tools and the management of organisational change, enabling you to achieve your ambitions at a lower cost.
Do you have questions about the digital transformation? Our experts will be more than happy to answer them.