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Raymond Chabot Grant Thornton (“RCGT”) is pleased to have co-advised WeCook Meals. (“WeCook”) in securing Claridge Food Group as a long-term strategic equity investor.
Founded in 2013, Montreal-based WeCook has established itself as the leading provider of direct-to-consumer ready-to-eat meals solutions in Canada, a highly attractive segment which has witnessed material disruption and growth. The company is singularly focused on offering consumers a wider selection of healthy, tasty, and convenient meals and snacks at affordable prices. This uncompromising product focus, coupled with its highly analytical and disciplined digital marketing strategy, has allowed WeCook to profitably grow and materially scale its operations, currently delivering more than 4 million meals a year throughout Ontario and Quebec.
The strategic partnership with Claridge Food Group (an investment vehicle created by Claridge Inc. with the participation of Investissement Québec, the Fonds de solidarité FTQ, and Desjardins Capital) will provide WeCook with the additional capital and industry expertise to strengthen its position as the leading ready-to-eat delivery company in Quebec and Ontario and accelerate its growth across Canada.
“Since our first project together three years ago, the RCGT team has been providing us with timely and impactful strategic advice, as well as highly detail-oriented and disciplined execution. RCGT truly became an extension of the WeCook team, working collaboratively with us to problem-solve and achieve our objectives at several stages of the company’s evolution. We would not hesitate to recommend them to any entrepreneur contemplating key strategic decisions and challenges” states Etienne Plourde, CEO and Founder WeCook.
The deal team for this transaction was In Sunwoo, Justine Bergeron and Alice Porcher.
To learn more about how Raymond Chabot Grant Thornton can help meet the needs of your business, please contact our deal team.
About Raymond Chabot Grant Thornton
Raymond Chabot Grant Thornton is a Canadian leader in the areas assurance, tax, advisory services and business recovery and reorganization.
Our leading mid-market focused corporate finance advisory team provides sector-specific advice on mergers, acquisitions and divestitures, debt and equity capital markets.
We bring deep industry knowledge to each transaction to support our clients’ corporate finance strategies and priorities. Raymond Chabot Grant Thornton is Quebec’s leading professional services firm with more than 2,600 employees. As a member firm of the Grant Thornton International network and together with its Canadian counterpart Grant Thornton LLP, the firm is a member of one of the world’s largest professional services network made up of 62,000 people in nearly 140 countries.